News

The races for the Women's Audi FIS Ski World Cup in Bansko (January 24 - 26, 2020) have been watched by 124 million viewers worldwide according to data from Infront, the company which provides the TV signal for the event. The total duration of the worldwide broadcasts of the starts in Bansko is nearly 142 hours. This turns the competition into the biggest sporting event in Bulgaria and provides at the same time very positive advertising for our country abroad, which would otherwise cost the treasury millions. One should keep in mind that a such a product placement campaign is much more effective than classic commercial clips in the advertising breaks on TV.

A total of 93 TV channels have been broadcasting the starts under Todorka peak, 22 of them are Eurosport channels. The Audi FIS Ski World Cup in Bansko was broadcasted live or on record in 19 European countries, the USA, Canada and China.

The races between January 24th and 26th dragged the attention of 7.24 million TV viewers in Bulgaria

1.23 million Bulgarians have been watching the women's official training on January 23rd. The biggest interest came from Italy, where 42.14 million viewers in total have been following the racing weekend in Bulgaria followed by 21 million Germans and 9.54 million French viewers. The TV fans top 10 includes Slovakia - 9.08 million people, Austria - 8.94 million, Bulgaria - 7.24 million, Switzerland - 6.94 million, Sweden - 6.67 million, The Czech Republic - 4.9 million and Slovenia - 2.05 million people. The biggest TV audience was gathered on January 25th - 53.49 million people worldwide saw live the Italian hattrick in Bulgaria - Elena Curtoni was faster than Marta Bassino and Federica Brignone, who became third in Bansko on that day.