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During the large-scale tourist exhibition WTM Bansko received its distinction as one of the most desirable destinations in the world, occupying a place in the top 10 of the prestigious ranking of Lonely Planet - "Best in Travel 2025".

"This is another well-deserved recognition for our tourism, which has added value for the image of Bulgaria. I congratulate Bansko and Balkan Holidays for their contribution," said Minister of Tourism Mr. Evtim Miloshev.

Bansko is consolidating its position as one of the leading ski destinations in Europe, but is also recognized by Lonely Planet for its unique atmosphere and cultural heritage. Among the attractions that make it a favorite place for tourists are its ancient history and the cultural heritage, which can be experienced throughout the year.

Lonely Planet, the world leader in travel guides, has unveiled its list of 30 must-see destinations for 2025, each chosen for its uniqueness and commitment to sustainability, local community and diversity. Bansko, with its distinctive natural views and unique culture, occupies a well-deserved place in this prestigious list.

"We are proud to see Bansko honored for its stunning landscapes, cultural values ​​and unforgettable experiences. This recognition confirms Bansko's position as a leading destination, and we look forward to welcoming even more travelers ready to explore all we have to offer in 2025," commented Athanasios Manos, CEO of Balkan Holidays.