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Bansko has secured three prestigious accolades at the 2026 World Ski Awards (WSA). For the 14th year in a row, the mountain town nestled at the foot of Todorka Peak has won the title of "Bulgaria's Best Ski Resort 2026." At the same event, the Kempinski Hotel Grand Arena Bansko was named "Bulgaria's Best Ski Hotel," while the award for "Bulgaria's Best Ski Chalet" went to Chalet Jora, also located in Bansko. Hotel Musala in Borovets took home the prize for "Bulgaria's Best Boutique Ski Hotel."

This year’s online voting took place on WSA’s official website between June 22 and October 9. This survey is the largest of its kind in the winter tourism industry and one of the most extensive globally. Winners are determined through an anonymous vote involving ski industry professionals, tour operators, travel agents, and media, as well as tourists themselves. Due to their high prestige, these awards are often referred to as the "Oscars" of winter tourism. 

"This is further proof of the high quality of our work, recognized by both visitors and experts in the ski industry. Our credibility is also affirmed by the International Ski and Snowboard Federation (FIS) – every winter, the Pirin region hosts races of the Ski or Snowboard World Cup. In the upcoming 2026–2027 winter season, on January 16 and 17, Bansko will once again host a round of the Snowboard World Cup," said Ivan Obreykov. The Marketing Director of the concessionaire, Ulen AD, noted that until December 1st, 2026, a seasonal lift pass will be available at a special rate of 870 euros.